Paradigm has worked alongside ecostore since their Matapouri conception in 1993. Malcolm and Melanie Rands set out to develop a comprehensive range of household and personal products derived from non-toxic natural sources that would be good for both ourselves and the planet – and really nice to use. From designing their logo, all their original labels and catalogues, to specialist items like presentation packs of seeds, we are immensely proud of ecostore’s achievements – now an international success story from Aotearoa New Zealand. Sustainability in action.