Horticulture, believe it or not, is facing a crisis of confidence internationally. Fewer young people than ever want to enter the industry, and the science and research resource is aging rapidly. Yet plants are how we all survive. Paradigm has been working with ISHS (International Society of Horticultural Science) to see what can be done to attract new ‘blood’ and promote horticulture as a rewarding and interesting industry to get involved in - at any level. We also produced a presentation to launch the initial report in Paris that received a standing ovation from an international audience of scientists!