Nga Pae o Te Maramatanga

Nga Pae o Te Maramatanga is an indigenous centre of research excellence based at Auckland University. Paradigm was asked to update their communications in line with a new strategic direction. With a sharp eye on budget, a decision was made to update the existing tohu (logo) and gradually integrate the new look across all communications. A waka metaphor derived from the original tohu has been used flexibly to add thematic consistency while still allowing for substantial individuality between programmes. Items illustrated include the tohu, stationery, examples of printed materials and an indigenous research conference identity utilising the pupurangi.