asked Paradigm to redesign some of their resources after our work for the Heart Foundation. Eating more vegetables is perhaps the single best thing anyone can do to improve their health, and promotes this on behalf of Horticulture NZ. A plastic ruler is given to all young chefs and cooks, but previously involved a huge amount of hand work. Paradigm redesigned the information to make it easier to use, and by printing high quality images directly onto the PVC-free rulers, automated the process. Working with is a win-win-win scenario – the more veges we eat the better we all do – from the growers through to future generations.